National Farm Viability Conference

Driving producers - potentially those in failing industries - to new markets, is not a willy-nilly activity for ag business educators across the nation. Educators need to understand what those markets demand from producers, what the market can bear with increased entries into it, and what it will take a producer to reach break-even sooner than later in production years. Learn from this expert panel discussion what it takes to build programming for producers on entering new markets, what research + extension partnerships can look like and what resources are available to ag educators to develop and deliver new market programming, through examples like hops for craft beverage, trending value-added products, and other specialty crop markets. 1. Analyzing market capacity 2. Building value-chain relationships 3. Skill-building producers for new markets 4. Connecting producers to customers